Results-driven Data Analyst and M&E Specialist with over 5 years of experience leveraging data to enhance healthcare systems, public Health programs, environmental management, forestry and international development initiatives. Committed to building capacity through training, mentorship, and sustainable Practices that drive impactful change.
I worked on the ATASC Consultant website to make it modern, easy to use, and mobile-friendly. The goal was to create a site that’s simple to navigate and showcases the client’s services and expertise. I focused on designing clean, attractive layouts, adding user-friendly features, and making sure it works well on both computers and phones. By matching the design with the client’s brand, I delivered a professional website that helps support their business.
Research: I started by learning about the client’s audience and what they need. I looked at competitors’ websites to see what works well and how ATASC Consultants could do better. I also studied how people use websites—like how they navigate, what designs they prefer, and where they focus most. Using this research and the client’s input, I created a clear plan to design a professional website that builds trust with potential clients.
Information Architecture, Wireframing and Prototyping: For my client, I developed a clear information architecture to ensure content was organized intuitively, making it easy for users to navigate. I then created wireframes and prototypes using Figma and Canva to visualize the structure and functionality of the design. This process allowed us to test and refine the user experience before development, ensuring the final product met both user needs and client goals.
One of the biggest hurdles was finding the right balance between keeping the website professional and making it simple to use. It needed to look trustworthy and appealing, but also easy enough for anyone to navigate, even those who aren’t tech-savvy.
The website design and development for ATASC consultants successfully achieved its objectives, leading to increased user engagement, improved conversion rates, and positive feedback from the target audience. The combination of user-centric design, modern visuals, and a seamless shopping experience resulted in a more competitive and appealing online presence for the company. Ongoing monitoring and potential iterative improvements will be crucial to maintaining and enhancing.
